Redhook wanted a T1 basketball-themed program using their relationship with Dan Patrick.
We created on-premise kits so patrons could play HOOK (Redhook’s version of HORSE) in the bar and compete with brackets. Redhook also had their own March Madness bracket.
We also created a small off-premise kit to theme up a stackout.
The program ended with an event that featured a variety of basketball challenges, including a three-point shootout in which guests participated to win Redhook prizes. There was also a special guest appearance by the Boston Celtics’ Lucky the Leprechaun, whoput on a slam dunk show. Dan Patrick played a game of HOOK against the winner of the HOOK Madness sweepstakes.