Dear Mainstream

Kona’s ad agency created a program that poked fun of the mainlanders’ penchant for working too much and not enjoying life. We created a retail program around it.

The idea was comparing how lame work life is compared to laid back Hawaiian lifestyle.

The coaster is pretty fun- turn it over and it becomes a postcard you can mail to someone- they’ll think you’re in Hawaii!

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: